What would make you remember something--seeing it in an ad, reading about it online or experiencing it in-person? The truth is, real-life experiences shape our preferences and memories much more profoundly than what we read or see via any media. The same holds true for selling your products and services.
Live events are potentially much more powerful than any other marketing strategy, especially if you know how to engage your customers with the content they generate long after the event is over. The key is to treat live events as content marketing tools and integrate them into your overall marketing strategy.