CO-BRANDING

CELEBRITY MARKETING

There is something brilliant and memorable about co-branded product: It's fun, unexpected, and usually involves a classic and timeless brand that will help businesses remain popular all the way from its inception to present day.

Goshen Media's project of strategic partnerships can be a highly effective way to build a business, boost brand awareness, and break into new markets. The whole point is that the success of one brand will bring success to its partner brand, too. But for a partnership to truly work, it has to be a win-win for all players in the game. The value perceptions, target audiences, prices, and promotion channels need to match.

Goshen Media puts together a co-branding deal between BCA, Indonesia largest lender and Tokidoki, a lifestyle brand designed by Simone Legno, known for its larger-than-life characters and designs.

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GOSHEN MEDIA

PT. Goshen Media Internasional
Green Lake City, RCBC - 62
Cipondoh, Tangerang 15146
Indonesia
Tel. (+62-21) 2972 5871 & (+62-21) 2972 5971

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