There is something brilliant and memorable about co-branded product: It's fun, unexpected, and usually involves a classic and timeless brand that will help businesses remain popular all the way from its inception to present day.

Goshen Media's project of strategic partnerships can be a highly effective way to build a business, boost brand awareness, and break into new markets. The whole point is that the success of one brand will bring success to its partner brand, too. But for a partnership to truly work, it has to be a win-win for all players in the game. The value perceptions, target audiences, prices, and promotion channels need to match.